We are Performance Fuel
Premium Fresh Produce Meets F1 Excellence
At Krown Produce, we've always believed in the pursuit of excellence – from sourcing the world’s best and freshest fruits and vegetables to delivering uncompromising quality to your table. That's why we're thrilled to partner with the Aston Martin Aramco Formula One Team — together, we share a commitment to the highest quality products, precision, and speed of service.
Experience the combination of Krown’s premium produce and Formula One excitement – because champions fuel their success with the very best nutrition, and so should you.
Performance Fuel for Canadians and Champions
Formula One drivers are elite athletes who push their bodies to the limit. Racing at 200+ mph for hours demands focus, fast reflexes, and endurance. That's where Krown Produce comes in – providing the performance fuel that powers these world-class competitors.
Krown’s premium fresh produce isn’t just food; it’s precision nutrition designed by nature to optimize health, wellness and a balanced lifestyle.
From our orchards and fields to Formula One, every Krown product is carefully selected to feed everyone every day - from Canadian families to champions.
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BC Cherries Motif
Inspired by the traditional wreath awarded to ancient Greek Olympic champions, the design features a bold BC cherries motif, symbolizing the Aston Martin Formula One Team’s pursuit of success and Krown’s commitment to exceptional Canadian produce.
Cherry Branch Wings
Flowing through the design are stylized Aston Martin wings, with cherry tree branches and inspired by the wings of the Roman god Mercury.
Colour Story
The colour palette brings this story together, blending red and white to reflect Canada’s national identity, with green as a tribute to the Aston Martin Aramco Formula One Team.
Krown Produce Identity
This helmet highlights Krown’s commitment to showcasing Canadian-grown produce on a global platform, celebrating the quality and freshness of BC cherries as well as Krown’s reputation for innovation, excellence, and speed.
Krown x Lance Stroll - Special Edition Helmet
This collaboration celebrates Canadian pride, passion and performance on the sport’s biggest stage. As Montreal native Lance Stroll competes in front of home crowds at the Canadian Grand Prix, the special edition helmet design also reflects a shared journey from local roots to global recognition.
Refresh & Refuel
Set along the sands of South Beach, The Stilt House became the perfect place for fans to cool down and recharge during the 2026 Miami Grand Prix.
As part of the activation, Krown Produce served fresh coconut water - delivering refreshing hydration and a nutritious escape from the Miami heat.
Surrounded by wellness and fitness programming, from beachfront workouts to community-driven experiences, the partnership reflected Krown’s commitment to promoting balanced living, fresh nutrition, and meaningful connection through food, people, sport and lifestyle.
Products & Services
For over 50 years, Krown has been an innovator and leader in the industry, providing retail, wholesale and foodservice distributors in Canada with the highest quality produce from around the world.
Krown sources produce from more than 60 countries worldwide to ensure that customers receive the freshest fruits and vegetables year-round. We recognize the importance of locally grown fruits and vegetables. When in season, we are committed to sourcing and supplying our customers with Canadian grown crops.
Find these and more Krown products at your local grocery stores and supermarkets across Canada.
Race Fuel Recipes
Breakfast
Fresh, energizing recipes made with premium produce— fueling your day from the very first bite.
Lunch
Refuel with vibrant, nutrient-packed meals crafted with the freshest ingredients — perfect for staying balanced and focused.
Dinner
Wind down with fresh, flavourful recipes that bring the highest quality produce to the centre of every plate.
