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BC Cherries Motif
Inspired by the traditional wreath awarded to ancient Greek Olympic champions, the design features a bold BC cherries motif, symbolizing the Aston Martin Formula One Team’s pursuit of victory and Krown’s commitment to exceptional Canadian produce.
Cherry Branch Wings
Flowing through the design are stylized Aston Martin wings, reimagined with cherry tree branches and inspired by the wings of the Roman god Mercury. This symbolizes speed and seamlessly reflects the team’s pursuit of performance.
Canadian Colour Story
The colour palette brings this story together, blending red and white to reflect Canada’s national identity, with green as a tribute to Aston Martin Formula One.
Krown Produce Identity
This helmet highlights Krown’s commitment to showcasing Canadian-grown produce on a global platform, celebrating the quality and freshness of BC cherries as well as Krown’s reputation for innovation, excellence, and speed.